payCLT 10/16: J. Paul Leavell - Payments, “Big Data” & Marketing – The Trifecta?
“Big Data” has created “Big Buzz” -- but what does it mean for payments? Is there a specific role for payments data, or is it “just another input” in an organization’s data repository? Will Big Data be the “holy grail” of revenue generation as value in payments shifts from payment facilitation to purchase facilitation? Join PayCLT on Friday, 16 October for a session with J. Paul Leavell of Charlotte Metro Federal Credit Union to discuss how financial institutions may capitalize on payments data to better reach and serve clients.
Download the the presentation for the event below!
J. Paul Leavell, a native of Montgomery, Alabama, joined Charlotte Metro FCU in 2012 after a career that has included stints in collections, product development, profitability, strategic planning, and consulting at CitiFinancial, Colonial BancGroup, and Raddon Financial Group. His current role as Senior Marketing Analyst involves consulting in profitability, target marketing, strategy, and special projects. J. Paul earned an undergraduate degree in Theology from Ambassador University and an MBA from Queens University of Charlotte. He has completed his coursework at Capella University for a PhD in Business Management with a marketing specialization which he expects to finish in 2016.